01Make sense of research and feedback
Bring interviews, support tickets, reviews and survey results into one picture: pull out recurring problems, segments, scenarios and contradictions, keeping every conclusion tied to its source.
- Input:
- interviews, reviews, tickets, survey results
- Output:
- a research summary, a problem map or an opportunity brief
02Get to the bottom of metrics and state hypotheses
Check the export, compare the numbers, find anomalies and segments that moved. Separate the observed fact from a possible cause and decide what else needs checking.
- Input:
- data exports, metric definitions, the context of changes
- Output:
- an analytical note, a list of hypotheses and a test plan
03Prepare requirements and put the backlog in order
Turn scattered notes, research and agreements into a clear brief: the problem, the scenarios, the constraints, the dependencies, the open questions and the acceptance criteria.
- Input:
- notes, research, requests from the team and stakeholders
- Output:
- a one-pager, a PRD, user stories or a groomed backlog
04Test a product hypothesis
Put an experiment together: work through the assumptions, the test scenario and the success criteria, and where needed build a landing page, an interactive prototype, a calculator or a small internal tool.
- Input:
- the hypothesis, the audience, the constraints and the success criteria
- Output:
- an experiment brief, a prototype or a working demo
05Prepare materials for stakeholders
Put the data and the decisions into a format that suits a specific audience: an executive, the engineering team, design, marketing or the commercial side.
- Input:
- metrics, decisions, risks, statuses and brand materials
- Output:
- an executive summary, a deck, a project status or a decision memo
06Systematise recurring product work
Save the procedure you have to run regularly: the weekly metrics review, the status update, feedback processing, documentation upkeep or release notes.
- Input:
- the recurring task, its sources and the rules for doing it
- Output:
- a repeatable process, a Skill and criteria for checking the result